Our Services
Public Relations Strategy & Execution
Every public relations program begins with understanding three things - your business goals, your target audiences, and the story you want to tell. About Communications will leverage these three pillars to create a strategy that will help your program succeed, and that is designed to help support your business goals and reach your key audiences with a great story.
media relations
Getting coverage is about more than just issuing a news release - it's about building relationships, leveraging industry trends, and having a strong point of view to share. About Communications can support your media relations needs in the following ways:
- Company and Product Launches
- Funding News
- Thought Leadership
- Industry Trend & News Rapid Response
- Executive Appointments
- Contributed Article Placements
- Consumer and Industry Surveys
Creative Campaigns & Content
We love data! You may think that PR and numbers don't mix, but we find the media love to have data to create and support many of the stories they write. We can work with you to develop creative campaigns with a foundation in data, showcased through content, then amplified with social. A variety of elements we use in this process include:
- Survey Creation and Fielding
- Press Releases
- Bylined articles
- Infographics
- eBooks & Graphic Reports
- Social Posts & Postcards
About Us
Gina Giachetti, Principal
Gina Giachetti brings years of B2B and B2C technology and consumer public relations expertise to her clients, having led program and media strategy for brands including Cisco, IBM and VMware, as well as high-growth start-ups including InsideSales.com, Adaptive Insights and Glint.
Industry Sector Expertise
Some of the industry and technology sectors that our experience is rooted in include:
- Digital Health
- HR Tech
- Food & Beverage
- Autonomous Vehicles & Insurance
- Sharing Economy
- Emerging Technologies - AI, IoT
Team Mascot - Ella
She doesn't pitch media, but maybe she should since she's so darn cute. Her main responsibilities include sleeping, providing stress relief and daily exercise, and barking wildly when the postman comes. During conference calls, you may hear her in the background from time to time.